Project carried out for Nestlé Vietnam through the agency Publicis Vietnam, directed by Manolo Camino

SYNOPSIS

The international company Nestlé wanted to commemorate the 100 years it has been present in Vietnam with an emotional spot that would express its feeling of belonging to this Asian country. In order to achieve a texture that would be true to the Vietnamese technique of silk painting, traditional animation systems were combined with images of real ink filmed in the studio and 3D projections with painted silk evoking traditional illustrations. Several render passes and meticulous postproduction work enabled this voyage through time, in which the Nestlé brand is fully integrated in the development of Vietnamese culture.

CREDITS