When Canal + chose to change his bull-fighting news bulletin intro they knew exactly what they wanted: a visual and elegant work that connoted the celebration atmosphere while putting aside the topics. The result is an exercise of 3D Motion Graphics with reflexions in which design has a leading role. It starts with a white sheet and the bull ring plan drawing to continue with an animation based on pure lines that shows how this iconic construction comes to life. A minimalist piece, according to the channel aesthetic criteria, that reflects the program approach evolution from explicit to artistic.
Brand: Canal plus
Whiteline: 3D, animation, Motion Graphics,vfx, postproduction
Date: May 2013
Length: 20 seconds